“Terapia” is a weekly celebration of salsa, cumbia, and boogaloo in Lima, Peru. A space where music is enjoyed on vinyl and danced to—shared and felt in community.
The name Terapia plays with the idea of music as healing: a remedy for problems, a way to reconnect with oneself and others through rhythm, movement, and collective nostalgia.
A full brand identity was developed, including logo design and concept, social media template designs, and weekly posters adapted to various formats and platforms. The project began in January 2025 and continues to date.
